We all know how I normally feel about gin. I usually can't stand it because it smells and tastes like Brian Dennehy. What I hate more than that is Campari which smells and tastes like Jimmy Kimmel's taint. But combined, with some sweet vermouth, it makes my taste buds dance.
So, the Negroni was invented by Count Camillo Negroni in Florence, Italy. He asked him to strengthen is favorite cocktail, the Americano, but using Campari instead of soda water. The bartender, Fosco Scarselli, then added an orange wedge as the garnish as opposed to a lemon wedge to signify that the drink was different. With the success of the cocktail, the Negroni family founded Negroni Distillerie and produced a ready-to-drink version known as Antico Negroni 1919.
It's traditionally drank as an aperitif to get the meal going and your taste buds working and digestion system going. It's also a perfect cocktail for sitting in a cafe in the summer and enjoying some appetizers. It can be served on the rocks or up in a martini glass and I feel it's best garnished with an orange twist as opposed to the wedge.
"The bitters are excellent for your liver, the gin is bad for you. They balance eachother."
-Orson Welles